India’s fashion industry is bursting at the seams - with homegrown brands carving out bold identities and customers now spoilt for choice. And when it comes to online fashion destinations, Myntra is right at the top. With over 5,000 brands and 1.2 million styles listed, it’s become the ultimate wardrobe destination for Indian shoppers (Statista, 2024). But among this vast sea of choices, how do you decide which brands are worth your time - and money?

As someone who’s explored fashion trends closely for years (and yes, filled more Myntra carts than I’d like to admit), I’ve seen brands come and go. But a few consistently rise to the top. This article dives into the top fashion brands on Myntra right now - and more importantly - why Neudis, a rising favorite in ethnic fashion, deserves its place on that list.

Let’s take a closer look.

Why Myntra Matters in 2025

Before we dive into brands, let’s talk about the stage they’re performing on. Myntra isn’t just another shopping app. It’s become a fashion destination for over 50 million active users per month (RedSeer Report, 2025).

Here’s what makes Myntra such a big deal:

• Curation: From designer edits to influencer picks, Myntra offers more than just a product feed.
  

• Customer Trust: With authentic reviews, return policies, and fast delivery, shoppers feel secure.
  

• Focus on Indian Wear: And this is big - Myntra has amplified its ethnic and fusion wear collection, knowing that Indian consumers love tradition with a twist.
  

As a result, some brands have become household names - and others, like Neudis, are now joining that league thanks to their strong appeal to today’s Indian woman.

Top Fashion Brands on Myntra in 2025

Let’s break down a few heavy hitters first, and why they’ve earned loyal followings:

1. FabIndia

• Known for its handwoven fabrics and artisanal touch.
  

• Appeals to eco-conscious buyers.
  

• Best for: Classy, slow fashion lovers.
  

2. Biba

• Bright, feminine, and festive.
  

• Perfect for family gatherings or traditional events.
  

• Been a part of the “ethnic essentials” kit for years.
  
  

3. W for Woman

• Offers modern Indian silhouettes.
  

• Great for working professionals who need comfortable, presentable outfits.
  

• Known for chic Kurta-palazzo combos.
  

4. Indya

• Young and fusion-focused.
  

• Popular with Gen Z and Millennials.
  

• Leans more into Indo-western looks.
  

5. Neudis

• And here’s where things get interesting.
  

While the above brands have been around longer, Neudis is making noise differently. It's affordable, stylish, and unapologetically Indian. And that’s a rare trio to find.

 

Neudis: A Fresh Face Among the Best Ethnic Wear Brands in India

So what exactly is Neudis doing differently?

Affordability Meets Quality

Let’s be honest - ethnic fashion can get pricey, especially during the festive season. But Neudis keeps its pricing pocket-friendly without sacrificing style or fabric quality. Most kurtas are priced between ₹699–₹1499, and they’re made of breathable kinds of cotton, rayon blends, and soft linens. For college-goers, working women, or budget-conscious shoppers, that’s a sweet spot.

"I bought a Neudis kurti last Diwali and wore it straight through the wedding season," says Tanya Kapoor, a Mumbai-based content creator. "It still looks new, and it cost me less than dinner at a decent restaurant."

Real-World Designs for Real Women

Unlike some brands that seem to design for ramp shows, Neudis feels... real. Its designs reflect what Indian women wear in daily life, but with enough flair to feel festive.

There’s a focus on flattering cuts - A-line, flared, straight - and seasonal palettes that rotate with demand. Think breezy pastels in summer, rich jewel tones around festivals, and muted tones for everyday workwear.

Plus, they’ve figured out something simple but important: pockets. Yep, some of their kurtas have pockets. Small detail, big win.

Inclusive Sizing

One of the most refreshing things about Neudis is that it isn’t just for size S or M. Sizes go up to XXL, and there’s clear sizing info listed on Myntra. With so many women struggling to find ethnic wear that fits comfortably, Neudis steps in with practical cuts and accurate measurements.

A Look at Neudis on Myntra: What’s Trending?

Here’s a quick look at what’s flying off the digital racks this season:

• Pastel Print Cotton Kurtas (perfect for summer office days)
  

• Three-piece sets with Dupattas (no more hunting for a matching piece)
  

• Straight Fit Kurta-Pant Sets in solid colors (minimal but classy)
  

• Block Print Styles that work well for casual and semi-formal occasions
  

And unlike some big brands that repeat their designs with different prints, Neudis drops fresh collections every few weeks. So you’re less likely to show up to your friend’s mehendi wearing the same thing.

What Sets Neudis Apart from Other Popular Clothing Brands on Myntra?

When I asked a few friends about their go-to ethnic wear on Myntra, many echoed similar thoughts:

“I like Biba, but it’s expensive.”
“Indya looks great, but not for everyday use.”
“W is nice, but I want more cotton options.”

That’s where Neudis slides in. It bridges the gap between style and utility.

• Style-wise, it’s updated and vibrant - great for people who want more than basic kurtas.
  

• Practically, it's comfortable, washable, and wearable across seasons.
  

You’ll find pieces that can go from casual brunch to a temple visit to an office party - without looking overdressed or underwhelming.

Customer Feedback Speaks Volumes

Let’s talk numbers.

• Neudis has 4+ star ratings on over 80% of its products on Myntra (Myntra Data, April 2025).
  

• It’s gained over 250K followers on the Myntra app.
  

• Their summer 2025 collection saw a 35% rise in sales compared to the previous quarter, largely thanks to lightweight cotton sets and influencer collaborations.
  

And what’s interesting is that most of their shoppers are repeat buyers - a strong sign of brand trust and satisfaction.

The Bigger Picture: Supporting New-Age Indian Brands

There’s something deeply satisfying about supporting Indian brands that “get” Indian women - not just in fashion but in thought. Neudis doesn’t just sell clothes. It creates pieces that make everyday women feel dressed for their lives - not just for the camera.

In my opinion, it’s a brand that listens. It adapts. And it delivers.

As shoppers, we’re no longer choosing only based on ads or legacy names. We want comfort, style, budget - and purpose. And brands like Neudis are responding to that call.

So, Why Did Neudis Make the List of Top Fashion Brands on Myntra?

Here’s a simple summary:

• Stylish yet practical ethnic wear
  

• Affordable pricing with high repeat value
  

• Consistently high ratings and positive reviews
  

• Regular new launches without design fatigue
  

• Inclusive sizing and breathable fabrics
  

• A strong presence on Myntra with the rising popularity
  

Neudis checks all the right boxes for the modern Indian woman - and does so without shouting about it. It’s that understated brand that quietly earns a top spot in your wardrobe, and eventually, your trust.

Final Thoughts: What to Take Away from This

If you’re browsing popular clothing brands on Myntra, looking for the best ethnic wear brands in India, or trying to refresh your wardrobe without burning a hole in your wallet, Neudis is worth checking out.

Give it a try during your next festive haul or while looking for something easy yet elegant for office wear. Like many others, you might find yourself coming back for more.