The festive season is here again, and with it comes the excitement of dressing up in ethnic wear that feels special yet fits within a budget. As someone who’s been watching fashion trends for years, I’ve noticed how Ajio has quietly become the go-to destination for stylish yet affordable ethnic outfits. Especially for teenage and young girls, Ajio’s ethnic wear section in 2025 is full of refreshing, vibrant, and comfortable pieces that blend tradition with modern design.

Among the many brands making waves, one name that stands out is Neudis - a label that has found the perfect balance between style, comfort, and affordability.

The Shift Toward Affordable Ethnic Fashion in 2025

A 2024 Statista report highlighted that the Indian ethnic wear market is expected to reach ₹1.5 trillion by 2026, with a significant portion of the demand coming from young women aged 16–25. The reason is simple - festive wear is no longer just about heavy embroidery and long dupattas. Today’s generation wants light, breathable fabrics that look good both on Instagram and in real life.

Girls are opting for budget-friendly Kurtis, fusion dresses, and co-ord sets that can be restyled for multiple occasions. And with e-commerce platforms like Ajio, finding these styles has become effortless.

As one college student from Mumbai, Ananya, shared on social media,

“I used to think stylish ethnic wear meant spending thousands, but I got my Neudis Anarkali dress for under ₹1,500 on Ajio - and it looks like a designer outfit!”

That quote sums up what’s happening in 2025: affordable ethnic fashion is redefining festive dressing.

Why Neudis is Winning Hearts on Ajio

There’s a reason Neudis has become one of the most searched affordable ethnic brands on platforms like Myntra and Ajio. Their designs cater specifically to the modern Indian girl - someone who wants comfort, trendiness, and elegance without the high price tag.

Here’s what makes Neudis stand out:

1. Budget-Friendly Styles That Don’t Look Cheap

Neudis outfits on Ajio range mostly between ₹799–₹1,999, making them ideal for college students, teens, and young professionals. Despite the low prices, the brand doesn’t compromise on design. You’ll find mirror work, soft prints, trendy silhouettes, and breathable cotton fabrics that feel premium.

2. Trend-Forward Ethnic Designs

In 2025, Neudis has leaned into fusion ethnic wear - combining contemporary fits with traditional prints. Their floral A-line Kurtis, printed co-ord sets, and pastel Anarkalis are among the bestsellers on Ajio this season.

One of the brand’s standout pieces this year is the peach muslin flared Kurti with gota detailing, which became a customer favorite within weeks of launch.

3. Perfect for Every Occasion

Whether it’s a family puja, a wedding function, or an office festive day, Neudis has a style for every moment.
From simple printed Kurtis for casual outings to embroidered festive dresses for grand occasions, the range feels thoughtfully designed.

Their cotton short Kurtis paired with palazzos have also become a trend among teenagers - easy to wear, stylish, and photo-ready.

Trending Ethnic Styles for Girls on Ajio (2025 Edition)

If you scroll through Ajio’s “Girls’ Ethnic Wear” section right now, you’ll notice a few patterns in what’s trending. Here’s a quick look at what’s defining festive fashion this year:

1. Printed Cotton Kurtis

Lightweight and breathable, printed cotton Kurtis are making a huge comeback. Neudis’ floral and geometric prints in pastel tones are perfect for everyday wear and college functions.

They’re easy to accessorize - add jhumkas, kolhapuris, and a sling bag, and you’re all set for a festive brunch.

2. Co-ord Sets with an Ethnic Twist

Co-ord sets aren’t just a Western trend anymore. Neudis has reimagined them in ethnic prints, featuring long tunics paired with straight pants or skirts. These outfits look chic yet traditional - ideal for sangeet nights or festive dinners.

3. Short Kurti and Sharara Sets

Teenage girls love twirl-worthy outfits, and sharara sets tick that box perfectly. Neudis’ new collection includes cotton and rayon shararas with light embroidery and dupattas that don’t feel too heavy.

You can pair them with oxidized jewelry for that classic festive charm.

4. Flared Maxi Dresses with Indian Motifs

Think long flared dresses with delicate prints and just a touch of mirror or lace detailing. These are versatile - you can wear them to a mehendi function or a casual get-together.

Neudis’ block print maxi dresses are particularly popular because they blend comfort with a festive vibe.

5. Kurta Sets with Dupattas

A timeless choice, these never go out of style. The 2025 trend, however, is all about monotone or pastel kurta sets with subtle detailing. Neudis has some beautiful mint green, lavender, and coral pink options in soft rayon that drape beautifully.

Real Experiences: Why Girls Love Neudis on Ajio

During a small survey of college students in Delhi and Pune, 8 out of 10 said they preferred buying from Ajio because of the “better discounts and exclusive collections.”

Here’s what a few shoppers had to say:

“Neudis is my go-to brand for festive wear because I get trendy designs that don’t hurt my pocket.” – Riya Sharma, 19

“I wore a Neudis co-ord set for my cousin’s engagement, and people thought it was designer! I got it for under ₹2,000.” – Tanvi Mehta, 21

Their cotton Kurtis are so comfortable. I wear them to college, and they still feel festive.” – Priya Nair, 20

These stories show how Neudis has built a strong emotional connection with Gen Z shoppers, not just through affordability but by keeping fashion practical and relevant.

How to Style Neudis Ethnic Outfits from Ajio

If you’ve picked up a few Neudis outfits from Ajio and are wondering how to style them, here are some quick and easy tips:

For Kurtis

• Pair printed Kurtis with solid palazzos or jeans for a casual Indo-western look.
  

• Add silver earrings and a tote bag for an effortless college outfit.
  

For Co-ord Sets

• Ditch the dupatta for a more modern vibe.
  

• Add block heels and a small potli bag for an evening function.
  

For Anarkali Dresses

• Go minimal on jewelry if the print is bold.
  

• Add bangles and juttis for a traditional finish.
  

For Sharara Sets

• Keep the makeup soft and glowy; the outfit will do the talking.
  

• Add statement earrings to enhance the look.
  

A small tip - Neudis often releases limited-edition festive pieces on Ajio during major festivals like Diwali, Eid, and Navratri. So, keeping an eye out for flash sales can get you premium-looking outfits at surprising prices.

The Growing Appeal of Affordable Ethnic Wear

Fashion analytics firm Wazir Advisors noted in its 2024 report that budget ethnic wear brands have grown by 35% year-over-year, especially in Tier 2 and Tier 3 cities.

Platforms like Ajio, Myntra, and Nykaa Fashion are driving this shift by offering deals and exclusive online launches from brands like Neudis.

The new-age shopper doesn’t see affordability as “compromise” - they see it as “smart style.” And Neudis captures this perfectly with collections that look chic but are practical enough for everyday use.

Why Neudis Should Be Your Next Ajio Purchase

Neudis is not just another ethnic wear label. It’s a modern Indian brand that understands what young women want - breathable fabrics, flattering silhouettes, and affordable pricing.

The best part? You can easily transition Neudis' outfits from casual to festive with small styling tweaks. Their pastel co-ord sets, flared Kurtis, and light embroidered dresses have become 2025 must-haves for teenage girls who want to look festive without going overboard.

When you wear Neudis, you get more than just an outfit - you get the confidence of dressing well without overspending.

Final Thoughts: Affordable Can Be Beautiful

As fashion evolves, one thing stays constant - the joy of dressing up for special occasions. And with brands like Neudis on Ajio, you don’t need to spend big to feel festive.

Every outfit tells a small story - of color, comfort, and confidence. Whether it’s a college festival, a family wedding, or just a day when you want to feel special, Neudis gives you that “wow” moment - affordably.

“Fashion isn’t about wearing expensive clothes; it’s about expressing who you are.”
- A quote that Neudis truly brings to life.

So next time you’re browsing Ajio, take a look at the Neudis ethnic collection - it’s affordable, on-trend, and designed to make every girl feel festive-ready.