“Teen fashion today is all about freedom - comfort without losing style,” said designer Ritu Kumar in a 2024 interview with Elle India. And if there’s one fashion category that perfectly balances both, it’s Kurtis and ethnic dresses.
Teenage fashion in India has always evolved alongside cultural shifts - from movie-inspired styles to Instagram-driven trends. But in 2025, something interesting is happening. Indian teenage girls are leaning back toward ethnic wear - not as a “festival-only” choice, but as an everyday expression of their personality.
And nowhere is this change more visible than on Myntra, India’s most loved fashion marketplace. According to a 2025 Statista survey, Myntra recorded a 40% growth in ethnic wear sales among the 15–22 age group, with Kurtis and ethnic dresses leading the charts.
Let’s explore the best-selling Kurtis and dresses for teenage girls on Myntra in 2025, what makes them so loved, and how brands like Neudis are shaping the new-age ethnic wardrobe for Gen Z.
Why Kurtis and Ethnic Dresses Are the New Teen Favorites
There’s something timeless about a Kurti - but it’s also incredibly adaptable. Whether you wear it with jeans, leggings, or even sneakers, it just works.
For teenage girls, this versatility is key. Between college events, casual hangouts, and festive get-togethers, they need outfits that can move with them - literally.
A 2025 Myntra fashion insight noted that:
“Comfortable fusion wear and printed Kurtis are now the top-selling ethnic categories for girls aged 15–20.”
That makes sense. Gone are the days when “ethnic” meant heavy embroidery or stiff fabrics. Today’s Kurtis and dresses are breezy, youthful, and often come in playful prints or pastel shades.
And the best part? You can find stunning options on Myntra for under ₹1,500, thanks to brands like Neudis, Libas, Anouk, and Sangria.
1. Neudis – The Go-To Brand for Everyday Ethnic Fashion
If there’s one brand that has captured the teenage ethnic fashion market in 2025, it’s Neudis. Known for its affordable, stylish, and wearable designs, Neudis has become a top-rated label on Myntra among young girls.
What sets Neudis apart is its ability to keep ethnic wear light and fun. Their kurtis and dresses are crafted from breathable fabrics like cotton and rayon, perfect for India’s year-round warm weather.
Their 2025 Teen Edit focuses on easy-to-style looks - floral A-line kurtis, short ethnic dresses, and pastel printed co-ords. Each piece feels festive yet casual, making it ideal for everyday use.
Top Picks from Neudis (2025):
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Peach Floral Cotton Kurti – ₹1,099
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Indigo Printed A-Line Dress – ₹1,299
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Yellow Mirror-Work Short Kurti – ₹1,499
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Mint Green Co-ord Kurti Set – ₹1,699
“I bought my first Neudis Kurti last year, and now it’s all I wear for college events,” says 18-year-old Riya Kapoor, a fashion student from Delhi. “It’s affordable and doesn’t look too ‘traditional’ - just the right balance.”
Neudis’ popularity also comes from its inclusive approach - its fits and lengths are designed with teenage comfort in mind. Nothing feels too clingy or overdesigned, and that’s exactly why their pieces are best-sellers.
2. Libas – The Effortless Classic
Libas continues to dominate Myntra’s ethnic wear segment, thanks to its clean silhouettes and everyday affordability. For teenage girls, the brand offers a perfect bridge between classic and casual.
Their printed cotton kurtis and fit-and-flare dresses are a hit during college fests and family occasions. Prices start around ₹899, and sales often push them down to ₹699 - making them ideal for students shopping on a budget.
The most loved Libas dresses this year include floral Anarkali-style frocks and short block-printed kurtis. These pieces pair beautifully with both ethnic jewelry and casual sneakers - a styling combination that’s trending big on social media.
“Libas is like comfort couture,” wrote a Myntra reviewer. “The fabric is soft, the prints are cute, and it never feels overdressed.”
3. Anouk – Bold, Modern, and Totally Teen-Friendly
If there’s one Myntra brand that truly understands Gen Z’s vibe, it’s Anouk - Myntra’s own ethnic label.
Anouk is known for blending ethnic and contemporary seamlessly. Think short-sleeveless Kurtis, asymmetric hemlines, geometric prints, and fusion-style dresses that can double up as party wear.
The brand’s 2025 Festive Fusion line has become a top seller, especially the red geometric print dress and the mustard sleeveless Kurti, both under ₹1,200.
Anouk is loved for offering stylish cuts without being loud. Teenage girls appreciate how these outfits can be worn to college, brunches, or even festive events with just a change of accessories.
4. Sangria – Prints, Colors, and Lots of Personality
For girls who love colors, Sangria is a dream brand. The label’s playful approach to design - full of bright florals, paisleys, and block prints - makes every outfit stand out.
Their best-selling A-line Kurtis and maxi dresses are perfect for college fests or casual family gatherings. Prices range between ₹999–₹1,999, and the value for money is exceptional.
Sangria’s 2025 collection introduces boho-inspired Kurtis - with flowy sleeves, tiered silhouettes, and bold patterns. Teenage buyers are loving the combination of vibrant hues with soft, breathable fabrics.
“Sangria makes ethnic wear fun again,” wrote fashion influencer Meera Jain (@TheStyleEdit) on Instagram. “It’s not about tradition - it’s about attitude.”
5. Biba – Tradition Meets Trend
Biba has been an ethnic wear icon for decades, but what’s surprising is how it continues to appeal to the younger crowd. Their “Teen Festive Edit 2025” collection offers lighter versions of classic designs - floral patterns, shorter lengths, and softer fabrics that make ethnic wear more accessible for everyday wear.
While Biba pieces are slightly higher priced (₹1,499–₹2,499), the quality and timeless designs make them long-lasting wardrobe staples. Their kurta-dress hybrids are particularly popular among teens who prefer one-piece outfits with minimal layering.
“I wore a Biba Anarkali to my school farewell, and everyone loved it,” shared 17-year-old Aarushi Mehta. “It wasn’t too heavy, and the color was just perfect for photos.”
6. Vishudh – The Budget Star of Myntra
When it comes to stylish ethnic wear under ₹1,000, Vishudh is hard to beat. The brand is known for trendy, youthful designs that don’t compromise on quality.
Their short Kurtis, printed frocks, and straight-cut dresses are a favorite among teenage shoppers who want everyday ethnic outfits without the fuss.
The best-sellers this season include navy floral printed Kurtis and cotton tiered dresses, both under ₹900.
Vishudh also offers vibrant color options like tangerine, lilac, and aqua blue - shades that resonate with Gen Z’s playful energy.
Style Tip: Pair a Vishudh printed Kurti with flared jeans and silver hoops for a laid-back Indo-western look.
7. Global Desi – Bohemian Spirit, Ethnic Soul
Founded by Anita Dongre, Global Desi has always represented the free-spirited side of Indian fashion. In 2025, the brand continues to charm teenage girls who love boho-meets-ethnic styles.
Their short dresses with ethnic prints and flowy kurtis with belt detailing are top-sellers on Myntra this year. Priced between ₹1,200–₹2,000, Global Desi offers that “festival chic” look that’s perfect for Garba nights or Navratri events.
These outfits photograph beautifully - a major reason they’ve become a hit on social media.
“Every Global Desi piece feels like a vacation outfit you can wear to a puja,” said stylist Simran Bhasin in a recent Myntra Live session.
The Color & Fabric Trends of 2025: What Teens Are Buying Most
If you scroll through Myntra’s trending ethnic section right now, you’ll notice a clear shift toward comfort-first fashion. The top-selling Kurtis and dresses share a few common elements:
Popular Colors
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Lavender and Lilac – For a soft, feminine vibe
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Mustard Yellow – Perfect for festivals like Diwali
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Mint Green – Refreshing and ideal for day wear
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Coral Pink – Trendy yet traditional
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Indigo Blue – A classic favorite for all seasons
Trending Fabrics
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Cotton: For breathable daily wear
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Rayon: For that extra flow and softness\
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Chiffon & Georgette: For festive evenings
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Viscose blends: For dresses with a polished fall
Neudis’ 2025 Festive Collection features exactly these fabrics and shades - proof that the brand truly understands what young buyers want this year.
How Teenage Girls Are Styling Kurtis in 2025
Teen fashion has never been this creative. Ethnic wear isn’t limited to traditional pairings anymore. It’s about mixing, matching, and experimenting.
Here are a few fun styling trends spotted across campuses and Instagram feeds:
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Kurti with Denims: A timeless college combo that’s casual and chic.
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Ethnic Dress with Sneakers: The perfect comfort-meets-cool look.
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Layered Kurti Looks: Adding denim jackets or shrugs for a modern twist.
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Statement Earrings & Minimal Makeup: Keeping it simple but stylish.
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Dupatta Belting: A small tweak that instantly modernizes your festive outfit.
Neudis pieces are especially easy to style this way - their subtle prints and comfortable cuts make them adaptable for multiple looks.
Why Neudis Tops the Teen Ethnic Wear Chart on Myntra
It’s not just about price or fabric - it’s about how a brand feels. And that’s where Neudis wins big.
Teenage shoppers love the brand’s approachable designs that look great both online and offline. Their pieces photograph well, are easy to wash and re-wear, and don’t come with the “too traditional” tag.
Neudis’ success on Myntra is a reflection of how young India wants festive fashion - stylish, practical, and affordable.
Here’s what makes Neudis a best-seller among teens:
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Affordable prices (most under ₹2,000
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Fun, youthful prints and pastel palettes
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Breathable fabrics are ideal for the Indian weather
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Inclusive fits that suit all body types
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Trend-forward designs that match Gen Z aesthetics
“Fashion should never feel forced. Our designs are made for movement, laughter, and celebration,” says Neudis’ design team in their 2025 campaign.
Smart Shopping Tips for Teenage Girls on Myntra
Shopping online can feel overwhelming, but with a few tricks, you can find the best ethnic wear deals in minutes:
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Use Filters Smartly: Choose “Under ₹1500” and “4★ & Above” to see the best-rated affordable Kurtis.
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Add to Wishlist Before Sales: Myntra’s Festive Sale and End-of-Season Sale offer up to 60% off top brands like Neudis and Libas.
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Read User Photos: They show real fabric quality and fit better than product images.
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Mix Brands: Pair a Neudis Kurti with an Aurelia palazzo or an Anouk dupatta.
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Check the Size Chart: Different brands use different fits, so measure before ordering.
Final Thoughts: Fashion That Feels Real
Teenage fashion in 2025 is about self-expression - not perfection. And ethnic wear, once considered “formal,” is now part of that expression.
From Neudis’ fun floral Kurtis to Sangria’s boho dresses and Anouk’s modern silhouettes, Myntra offers endless options for every mood and festival.
Whether you’re dressing up for Diwali, a college event, or a simple day out, the best-selling Kurtis and dresses on Myntra prove one thing - ethnic wear is here to stay, and it’s more versatile than ever.
So, next time you open the Myntra app, take a scroll through Neudis’ latest teen collection. You’ll find designs that feel festive but fit right into your everyday life - and maybe, like many others this year, you’ll find your new favorite outfit waiting in your cart.
“Ethnic wear isn’t just for occasions anymore,” says Neudis’ creative head. “It’s for every day you want to feel confident, comfortable, and yourself.”