“Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” - Yves Saint Laurent once said that, and it couldn’t be more relevant today. Especially when it comes to ethnic wear for girls in India - a space where tradition meets personality, and affordability meets creativity.
Walk through any Indian festival, wedding, or college event, and you’ll see how deeply rooted ethnic wear is in our culture. But something is refreshing about how Gen Z and young women in 2025 are redefining “traditional.” They want comfort, trend, and affordability - all in one outfit.
Platforms like Myntra have become the go-to fashion destinations for these buyers. With over 6,000+ brands and nearly 45% of Indian fashion shoppers aged 16–30, Myntra is shaping how ethnic fashion is worn, styled, and perceived (Source: Statista India, 2024).
So, if you’re someone who loves twirling in a vibrant Anarkali or pairing your Kurti with sneakers, this guide is for you. Let’s explore some of the most loved and affordable ethnic wear brands for girls on Myntra in 2025, including one that’s making waves - Neudis.
Why Affordable Ethnic Fashion Matters in 2025
Before we dive into brands, let’s pause and talk about why affordability has become such a major factor ethnically.
A KPMG Fashion Insights Report (2025) found that 57% of young women in India now prioritize budget-friendly outfits over luxury labels, especially for ethnic occasions like Raksha Bandhan, Diwali, or family functions. The reason? The younger generation prefers variety over exclusivity.
They want multiple looks - without spending a fortune. They’re building wardrobes around brands that deliver both style and value.
As I’ve observed while scrolling through Myntra, reviews often highlight the same theme:
“The fit is great, fabric feels premium, and it’s within budget!”
Affordable doesn’t mean average anymore. It means smart, accessible, and designed for the everyday Indian girl who loves fashion but also loves saving.
1. Neudis – Stylish, Budget-Friendly, and Made for Today’s Girls
Let’s start with one of Myntra’s rising ethnic wear stars - Neudis.
Neudis has quickly built a name for itself among young shoppers who want trendy, affordable ethnic wear without compromising comfort. Their collection reflects the perfect blend of modern silhouettes and Indian artistry - think flowy kurtis, minimal shararas, and pastel co-ord sets that can take you from a college event to a Diwali party seamlessly.
What sets Neudis apart is its price-to-style ratio. Most of their pieces fall in the ₹1,000–₹2,000 range, yet they look and feel like boutique-quality outfits.
“We design for real girls - those who want to feel festive without feeling overdressed,” says a Neudis design team member in their 2025 campaign note.
Their cotton Anarkalis, floral co-ords, and mirror-work kurtas are some of Myntra’s best-rated festive picks. And during sale seasons, they often go down to ₹899 - a steal for the craftsmanship and fabric quality.
In my experience, Neudis outfits photograph beautifully - making them a hit for festive photoshoots, Insta reels, and family gatherings alike.
Neudis Highlight Picks on Myntra (2025):
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Yellow Cotton Printed Kurti Set – ₹1,299
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Blue Floral Sharara Set – ₹1,899
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Pink Embroidered Co-ord Set – ₹1,599
Why it’s loved: Trendy cuts, breathable fabrics, budget-friendly pricing, and youthful color palettes.
2. Biba – A Timeless Favorite with New-Age Designs
If there’s one name that’s been synonymous with Indian ethnic wear for years, it’s Biba. But 2025’s Biba is not the same brand your mom wore - it’s fresher, lighter, and surprisingly affordable on Myntra.
While some premium collections touch higher price points, their “Everyday Ethnic” line starts around ₹1,500, featuring printed kurtis, cotton Anarkalis, and festive dupattas.
Their fusion line (with short kurtas and cropped palazzos) is also gaining traction among younger shoppers who love Indo-Western aesthetics.
“We’ve seen a 28% rise in purchases of ethnic sets under ₹2,000,” Biba’s retail head told India Retailing earlier this year.
If you’re building a capsule ethnic wardrobe, Biba’s kurtis and dupatta sets make great investments that last multiple seasons.
3. Libas – The Queen of Affordable Elegance
When affordability meets elegance, you get Libas. The brand has been a Myntra bestseller for years - thanks to its wide range of styles that appeal to both office-goers and college students.
Libas has mastered the art of contemporary ethnic wear - printed kurtis, pastel co-ords, and festive shararas that feel light yet luxurious. Prices usually range between ₹999–₹2,499, which hits the sweet spot for budget shoppers.
Their 2025 festive edit includes cotton-blend sets in trending colors like lilac, mustard, and jade green - perfect for day functions or casual festive events.
In my experience, Libas pieces tend to fit perfectly right out of the box. The brand’s sizing consistency is one of its underrated strengths.
Why it’s loved: Elegant designs, soft fabrics, and dependable quality at an accessible price.
4. Global Desi – Youthful, Fun, and Boho-Festive
For girls who love color and playful prints, Global Desi is a natural favorite. Founded by Anita Dongre, the brand fuses bohemian elements with Indian artistry - making it ideal for festive occasions that call for something different.
While some collections are mid-range, Myntra offers seasonal discounts where Global Desi kurtas start from around ₹1,299. Their short kurtas with ethnic skirts, mirror-work tops, and printed palazzos are perfect for festivals like Navratri or college celebrations.
A Global Desi outfit doesn’t just make you look festive - it makes you feel expressive. As one Myntra reviewer wrote,
“It’s like wearing joy in fabric form.”
5. Aurelia – Everyday Ethnic Comfort
Aurelia sits beautifully in the affordable ethnic wear category, offering a blend of traditional and contemporary pieces. Their focus is on simple elegance and comfort, making them a hit among college students and working women alike.
Their cotton straight-fit kurtis and dupatta sets are available from ₹799 onward, making it one of the most affordable options on Myntra. The brand’s 2025 collection leans into soft pastel tones and geometric block prints - ideal for daytime wear.
Aurelia outfits may not always scream “festive,” but they make for perfect base pieces to dress up with accessories.
Pro Tip: Pair an Aurelia kurta with a contrasting Neudis dupatta or jewelry to instantly give it a festive twist.
6. Vishudh – For the Bold and Budget-Conscious
If you’re looking for trendy cuts and lively prints without burning a hole in your pocket, Vishudh is worth exploring. Prices often start as low as ₹699, making it one of the best-value ethnic wear brands on Myntra.
Their pieces often feature bold digital prints, fusion silhouettes, and eye-catching colors - ideal for Gen Z fashion enthusiasts who love experimenting.
In my observation, Vishudh’s kurtis are a go-to for spontaneous festive plans - affordable, easy to accessorize, and available in tons of colors and prints.
7. Anouk – Ethnic Meets Edgy
Anouk, Myntra’s in-house ethnic label, has always stood out for its modern approach to tradition. The brand focuses on millennial and Gen Z shoppers, offering ethnic wear with contemporary cuts and minimalistic designs.
Their 2025 festive line includes embroidered co-ord sets, asymmetric kurtas, and Indo-fusion skirts - priced between ₹1,000–₹2,500.
Anouk is also one of the few brands that consistently offers inclusive sizing, ranging from XS to XXL, which is a big plus.
“Anouk feels like ethnic wear designed for my generation,” wrote one verified Myntra buyer in a 2025 review.
It’s the perfect brand for those who want subtle festive fashion without all the glitz.
8. Sangria – Vibrant, Artsy, and Full of Character
If you love prints, colors, and statement-making silhouettes, Sangria deserves a spot in your festive wardrobe. The brand is known for its bright color blocking, Rajasthan-inspired motifs, and affordable festive sets starting at ₹1,200.
Their 2025 Diwali Collection is all about florals, flares, and festive hues like maroon, turquoise, and mustard. Sangria outfits are perfect for those who like a bit of drama - flared sleeves, printed skirts, and contrasting dupattas that stand out.
What I love most is how easily Sangria outfits can be styled up or down. A cotton printed kurti with oxidized jewelry can go from a family brunch to an office celebration with zero effort.
9. Indo Era – Newcomer with a Modern Festive Touch
One of Myntra’s newer entrants, Indo Era, is quickly gaining attention for its affordable yet festive pieces. The brand’s core aesthetic lies in simple embroidery, lightweight fabrics, and elegant detailing.
Their kurta sets start around ₹999, and the quality feels much higher than the price tag suggests. Indo Era is great for minimalists - girls who want understated elegance without the extra sparkle.
As a stylist friend told me recently,
“Indo Era reminds me of the early days of FabIndia - classic, but not intimidatingly so.”
Why Neudis Stands Out Among Them All
While there’s no shortage of affordable ethnic wear brands on Myntra, Neudis brings something special to the table. It doesn’t just follow trends - it shapes them.
Here’s why shoppers are gravitating toward Neudis in 2025:
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Budget-friendly: Most outfits under ₹2,000, often with combo offers during Myntra Festive Sales.
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Modern silhouettes: Co-ord sets, peplum kurtas, and breathable shararas designed for the modern girl.
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Quality fabrics: Use of cotton, rayon, and lightweight blends suitable for all-day wear.
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Festive colors: Soft pastels for daytime and jewel tones for celebrations.
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Inclusive design: Sizes and cuts that flatter all body types.
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Ethical approach: Focus on sustainable practices and Indian craftsmanship.
In my experience, Neudis captures the essence of what Indian girls truly want today - clothes that feel festive but live every day. Whether it’s for Rakhi, Navratri, or just a family dinner, Neudis’ designs make dressing up feel effortless.
Smart Shopping Tips for Affordable Ethnic Wear on Myntra
Here are a few ways to make the most of your ethnic shopping experience this year:
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Use Filters Wisely – Sort by “Price: Low to High” and “Best Seller” to find top-rated, affordable pieces.
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Look for Combo Deals – Many brands, including Neudis and Libas, offer sets with dupattas or palazzos at lower prices than buying separately.
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Shop Off-Season – Post-festive sales (January–March) often have 40–60% discounts.
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Read Reviews – Real user photos often give the best insight into color and fit.
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Mix and Match – Combine affordable pieces from multiple brands (like an Aurelia kurta with a Neudis dupatta).
Final Thoughts: Style That Feels Like You
Affordable fashion isn’t about compromise - it’s about creativity. It’s about finding joy in a ₹1,200 kurti that makes you feel just as confident as a designer lehenga.
The ethnic wear space on Myntra in 2025 is proof that style doesn’t need a big budget. Brands like Neudis, Libas, and Biba are making sure every girl can dress beautifully for every festival, family event, or casual day out.
If there’s one takeaway, it’s this:
Fashion doesn’t have to be expensive to be expressive.
So the next time you browse Myntra, check out the Neudis collection - where festive spirit meets affordability, and tradition meets trend. You might just find your next favorite outfit waiting in your cart.